About.

Uncovering the stories behind the art of automotive preservation.

Fuelled by Obsession.

Welcome to HEIRLOOM. Automobilia

Established 2025 in Melbourne, Australia; HEIRLOOM. Automobilia is an automotive publication with one mission: to uncover the stories behind the art of automotive preservation.

Every vehicle has a soul, and every enthusiast has a story.

You might think we’re crazy for launching a magazine in this era - after all, who reads anymore? But that’s exactly why we exist.

Like the return to vinyl or film, we are part of the renaissance: a slower, more thoughtful way of experiencing culture.

Vintage vehicles are our obsession, but the soul of HEIRLOOM. Automobilia lies in the enthusiasts.

Their passion, dedication and stories are the ingredients that turn every vehicle into a reflection of its owner.

Beyond automotive machinery, HEIRLOOM. Automobilia explores the lifestyle that surrounds them: architectural design, timepieces, writing instruments and other timeless objects that share the same spirit of craftsmanship, precision, and permanence. Like the machines we love: they are built to last.

We blend writing, photography, and film to create stories that enlighten and inspire enthusiasts of all walks of life. Think of us as the Architectural Digest of the automotive world - where machines, culture, and design converge.

Automobiles were built to go fast, but your stories deserve time. #fuelledbyobsession



- HEIRLOOM. Automobilia

Logo for Herloom Automobilia featuring the brand name in large black letters with the word 'Automobilia' underneath.

Brands & Businesses we’ve worked with.

We’re always on the hunt for businesses that share our values and core philosophy(s) to work alongside.

If this is you, drop a line below and one of our team will get back to you.

For all media enquiries please click here.

Logo with a black circle, pink semicircle on top, black background, and the word "PITLOON" in white bold letters across the middle, with a pink road beneath.
Circular logo for Braeside Bodyworks featuring a classic red muscle car illustration, with text around the circle reading 'Insurance,' 'Restore,' 'Prestige,' and 'Panel Beating.' Additional services listed include spray painting and panel beating.
Black background with white text that reads "RUBBERFISTER" and a white shield-shaped logo with a registered trademark symbol.
An illustration of a woman in a swimsuit with a flower in her hair, waving and smiling while riding a rocket flames beneath her, with the text "Hula Queen" in the background.
A green racing emblem with the name "Shannons" and checkered flags in the background.
Sign for Manson's Tyres with phone number 9707 2199, located in Berwick.

Got a story?

Got a vehicle with a story?

Got a space that’s imbued with character?

Got a combination of both?

We’d love to hear about it!

We’re always on the hunt for a new narrative.

Get Featured!

Get in Touch.

Have a question? Fill out the form and we’ll get back to you.

To get your vehicle and/or space featured: click here.

For all business, media and advertising enquiries: click here.